To sell a piano, don’t tell them to buy one. Show them people enjoying a music parlor in their homes and make them want that. That’s what Edward Bernays did in 1928 when he was inventing modern PR. Sell the emotion, not the thing.
⭐
To sell a piano, don’t tell them to buy one. Show them people enjoying a music parlor in their homes and make them want that. That’s what Edward Bernays did in 1928 when he was inventing modern PR. Sell the emotion, not the thing.