To sell a piano, don’t tell them to buy one. Show them people enjoying a music parlor in their homes and make them want that. That’s what Edward Bernays did in 1928 when he was inventing modern PR. Sell the emotion, not the thing.
To sell a piano, don’t tell them to buy one. Show them people enjoying a music parlor in their homes and make them want that. That’s what Edward Bernays did in 1928 when he was inventing modern PR. Sell the emotion, not the thing.